When the big 'E' took hold in all our lives, we embraced Email, Ecommerce and Enews wholeheartedly. Then the obvious thing happened, where we used to throw out the hard copy newsletters before reading them, we're now discarding enews for all the same reasons. So, does this mean Enews is dead ? Far from it. Your opening rates for Enews reflect the subject lines and content you include, just like your old hard copy newsletters, so the rules haven't changed, just the medium for delivery. So, what to do ?
Step 1 - You need a red hot Subject Line that reflects a bonus to your reader for opening your Enews.
Step 2 - You have t deliver on your promise, so make sure your offer(s) are IN YOUR FACE when opening the email and easy to redeem/purchase etc.
Step 3 - Include relevant information other than just your offers to keep people aware of what's happening in your industry THAT AFFECTS THEM (not you).Step 3.1 - Include a Funny Joke, Link, Video or story, everyone needs a laugh !
Are you a procrastinator ? Well, perhaps everyone has a degree of that in them (yours truly duly included). Question of the day is this, "What do you know you should do, but you just don't get around to it ?" By the time we get to the ripe old age of.......well.....old enough to know better, there's a bunch of things we just know we should do.....but don't. Here's an example, let's say you knew that if you spent 15 minutes a day actively developing your circle of influence, rather than just dealing with the day to day, would it be helpful ? Absolutely !!! So, what could you do about it ? Well, you could actually diarise that once a day you'd call someone in your circle (or close to it) just for a chat, no strings attached. No hard sell and no agenda to make a quid from it. It'd pay off in spades, as your world, and your success is largely determined by the positive (as opposed to the toxic or mundane) company you keep. So pick up the phone and chew the fat once a day, and let the circles of your influence help shape your success. You'll only get back what you put out there.